CONSTRUCTION: LAURA MULVEY - VISUAL PLEASURE AND NARRATIVE CINEMA

Today in my lesson I have read a article written by Daniel Chandler about Laura Mulvey's gaze theory which represents visual pleasure and narrative in cinema. This is because it relates to out film and how the female protagonist is represented in our production. For example, Laura says "Men do the looking; women are there to be looked at" This shows how Women are represented in films today which has helped us in the making of our film and how we need to represent our female character.

This article is about how a film which has been called an instrument of the male gaze, producing representations of women, the good life, and sexual fantasy from a male point of view'. The concept derives from a seminal article called Visual Pleasure and Narrative Cinema by Laura Mulvey, a feminist film theorist. This is because in the past films use and objectify women in relation to 'the controlling male gaze' , presenting 'woman as image' to satisfy the audience. Whereas, Mulvey argues that various features of cinema viewing conditions facilitate for the viewer both the voyeuristic process of objectification of female characters and also the narcissistic process of identification with an ‘ideal ego’ seen on the screen.


  

Films such as James Bond have had a big impact on the way women are treated on screen. This is because they are known in the films of being 'Bond girls' which are mainly there to satisfy the male audience as the male protagonists are controlling subjects and treat women as passive objects of desire for men in both the story and in the audience which supports the theory of 'the male gaze'.

RESEARCH: TWITTER

TWITTER

I have a created a Twitter account to use for making and researching our film. I also made it because its a very big social platform which has lots of access to information which can help me and my group with finding information which can help us with developing our ideas. Its also very easily accessible for my group because if i re-tweet the information it allows my group to see it as well. This is good because it allows me to communicate with my group well and share ideas with them easily. Twitter is a very good good search engine which can compete with Google for finding information easily and quickly, for example people using trends and hash-tags which everyone can see and use.

Secondly, a reason why i chose twitter as well was because of the audience base which means it is very good for distribution about our film. This is because I looked at the stats of twitters users which is shown here: 

I have also looked at Alan Rusbridger's post about how important Twitter is for some people such as distribution of film as it can create a community of people interested in what you are interested in which means you can easily share your film around with your target audience. This will help us with distributing our film as we have no distribution budget and will rely on free advertising which involves social media which is why we will use twitter.

Thirdly,  nearly all films today have a twitter page to gather all the hype towards the film before its released. This is because it gets audiences excited and ready for the film which can guarantee people to watch that movie. An example of a film that has done this is Star Wars episode 7 which was all over the media and on Twitter. Star Wars' twitter page has 2.1 million followers which gives them a big fan base on that page which can would have been used for teasers of the new film to get the audience excited towards the release. Due to the amount of media Star Wars received the film was fully booked for weeks after its released and people would even stay up in the morning to watch it on the day of release.

PLANNING: CALL SHEET #4

5) THE DISCOVERY AND THE CONFRONTATION

Shoot Date: 21st January 2016

Location: Capability Brown Room, Claremont Fan Court School

Crew:

Bea Chavdarova: 7896 ******

Chloe McDowell: 7472 ******

Alex Davies: 7710 ******

James Eager: 7531 ******

Equiptment:

Canon Camera

Tripod

Props:

Photos of Jasmine in a folder

iPhone

Wardrobe:

Sociopath's Attire: 

White shirt

Grey blazer

Grey trousers

Black shoes

Black tie

Jasmine's Attire: 

Cool Top

Jeans

Sneakers

CONSTRUCTION: TITLE SHOT

Chloe has made the title shot on Photoshop which will be used in our film opening. This design was influenced by our film as seen in the letter 'o' which has a camera lens in the middle to represent a camera as our protagonist is a photographer. This is also shown as the text is put inside a film role to make it seem as if the title shot is a photo which was taken by our protagonist the photographer.

6. NEW TECHNOLOGIES

RESEARCH

BLOGGER 

Blogger is hosting all of my other new technologies at the research and planning stage. As a multi-media social networking tool it allowed me to collate, archive, display and create research and planning with images, videos, sound files and posts that I could share with my group. It hosted all my other presentational tools, from Emaze to Slideshare,Trello and Photoshop. My blog is where everything can be found an there everything is kept. Feedback left has helped me improve my work and get it to a better standard. 

ONLINE MAGAZINES 

I looked at MediaMagazine to learn about the film industry, such as distribution 'Lionsgate: Can Katniss Everdeen (Dec. 2014).Here is a screenshot of the cover of the online magazine.

TWITTER

I have created 2 twitter accounts. One twitter account is for media use and my research whereas, the second twitter account is for the movie opening for my production company . Twitter is a very useful new technology platform as it help communicate with the rest of the world in a very fast and efficient way. You can also look for inspiration by looking at the your followings pages and get some ideas for your own project.  

YOUTUBE
Youtube has helped me understand how our main character may behave in a photo shoot so i can take that in and copy that when it comes to our photo shoot scene. This is a video that i watched. I also made a blog post to explain the style of a photographer.

FACEBOOK
A Facebook page has been set up for our production company so that we can update is and show the progress we are making and is a way of film distribution.

INSTAGRAM
Our group has made an Instagram account were there are pictures from main title of the film to where we are on set filming. Each picture has its own cation and can be a very useful way of communicating with the audience and is also very good for the distribution of the film.

EMAZE 
I have used Emaze to present some of my research such as Behaviors of Audiences as it stands out well from the colours and makes the presentation of my work look interesting.

POWERPOINT 
I created some of my Art of the Titles Research on powerpoint and upload them onto slide share then put them on my blog. This is because you can get a professional look on powerpoint and is a great presentation tool and is easy to use. 

PREZI 
I have used Prezi on the distribution of films presentation and really liked it. This is because it presents the text in a elegant way and has unique animations to go with the text.

PLANNING 


iMessage 
Our group has used iMessage to keep in touch when planning.

GOOGLE DOCS 
This is a sophisticated and flexible tool that enabled us to work collaboratively on the same documents wherever we are and even on a mobile device. We used it extensively when creating the shot list, the call sheets and the scriptsideas, add photos of locations, plan the blocking of movements with photos to prompt our memories and keep our ideas looking professional and easy to access. Google doc. It is flexible because we could update s let us create and share our work online and access our documents from anywhere.

TRELLO
I have used trello to keep organised and plan everything I need to do in the near future regarding my project and let me know what i have done and what i still need to do.

CONSTRUCTION

DIGITAL CAMERA 

Canon D550, D650 

ADOBE AFTER EFFECTS
I have used After Effects to work on the production company animation.

ADOBE PHOTOSHOP

I have used photoshop to create the production company logo for our production

EVALUATION
NEW HIVE

This enabled me to present all my evidence about how I used technology in a visually exciting and logical way with images, text, embedded video and audio.

This is a link to my New Hive presentation 

  

CONSTRUCTION: PRODUCTION COMPANY LOGO

In today's lesson I have been working on making the production company logo on photoshop. This is the progress so far.

UPDATE ON THE PRODUCTION COMPANY LOGO:

I have finished the production company logo on photoshop and is ready to be put on our film and is shown below.

The production company logo is complete and here is the final version.

REPRESENTATION: INTERVIEW