Wednesday, 3 February 2016

CONSTRUCTION: LAURA MULVEY - VISUAL PLEASURE AND NARRATIVE CINEMA



Today in my lesson I have read a article written by Daniel Chandler about Laura Mulvey's gaze theory which represents visual pleasure and narrative in cinema. This is because it relates to out film and how the female protagonist is represented in our production. For example, Laura says "Men do the looking; women are there to be looked at" This shows how Women are represented in films today which has helped us in the making of our film and how we need to represent our female character.

This article is about how a film which has been called an instrument of the male gaze, producing representations of women, the good life, and sexual fantasy from a male point of view'. The concept derives from a seminal article called Visual Pleasure and Narrative Cinema by Laura Mulvey, a feminist film theorist. This is because in the past films use and objectify women in relation to 'the controlling male gaze' , presenting 'woman as image' to satisfy the audience. Whereas, Mulvey argues that various features of cinema viewing conditions facilitate for the viewer both the voyeuristic process of objectification of female characters and also the narcissistic process of identification with an ‘ideal ego’ seen on the screen.


  
Films such as James Bond have had a big impact on the way women are treated on screen. This is because they are known in the films of being 'Bond girls' which are mainly there to satisfy the male audience as the male protagonists are controlling subjects and treat women as passive objects of desire for men in both the story and in the audience which supports the theory of 'the male gaze'.

Tuesday, 2 February 2016

RESEARCH: TWITTER

TWITTER

I have a created a Twitter account to use for making and researching our film. I also made it because its a very big social platform which has lots of access to information which can help me and my group with finding information which can help us with developing our ideas. Its also very easily accessible for my group because if i re-tweet the information it allows my group to see it as well. This is good because it allows me to communicate with my group well and share ideas with them easily. Twitter is a very good good search engine which can compete with Google for finding information easily and quickly, for example people using trends and hash-tags which everyone can see and use.

Secondly, a reason why i chose twitter as well was because of the audience base which means it is very good for distribution about our film. This is because I looked at the stats of twitters users which is shown here: 

I have also looked at Alan Rusbridger's post about how important Twitter is for some people such as distribution of film as it can create a community of people interested in what you are interested in which means you can easily share your film around with your target audience. This will help us with distributing our film as we have no distribution budget and will rely on free advertising which involves social media which is why we will use twitter.

Thirdly,  nearly all films today have a twitter page to gather all the hype towards the film before its released. This is because it gets audiences excited and ready for the film which can guarantee people to watch that movie. An example of a film that has done this is Star Wars episode 7 which was all over the media and on Twitter. Star Wars' twitter page has 2.1 million followers which gives them a big fan base on that page which can would have been used for teasers of the new film to get the audience excited towards the release. Due to the amount of media Star Wars received the film was fully booked for weeks after its released and people would even stay up in the morning to watch it on the day of release.