product and why?
Firstly, I have chosen Warp as my distributor because its distribution technique suits the theme of our film as they have distributed films similar to the theme of our film.
Secondly, I have done research about film film distribution on the FDA by watching this video. Through watching this video I have learned about the stages of distributing a film.
Thirdly, I have done a case study on 'Tortoise in love' to see how a small film is distributed which is shown below.
Fourthly, I have also done a contrasting case study on 'Jurassic World' to show how major films are distributed and their marketing tactics.
Finally, I looked at how small indie films would be distributed with limited budgets.
DISTRIBUTOR I CHOSE FOR OUR PRODUCTION
When looking into which distributor would be best to distribute our film, I looked into both of the iindependent distributors, Warp films and Vertigo to make sure which distributor would be the most realistic approach for my film and which would have the most effective distribution techniques to our films to reach our target audience. The two companies that I looked at choosing was Warp and Vertigo. I researched what genre films each of the two companies distribute and work with. This would give me a better idea of which distributor would be best for my film.
I went to the BFI on a study day where I learned about distribution and each distributor, Warp and vertigo. From this, I made a blog post about what I learned.
FDA RESEARCH:
I went on the FDA website and have learnt how there are two main types of distribution depending of how big the distributors are. For example, if they are linked with the 'big six' (Warner Brothers, Walt Disney, Universal Pictures, Sony Pictures, 20th Century Fox, Paramount Pictures) then they will distribute their own films.
On the other hand, smaller distribution company's known as 'indies' would have to distribute their films through others such as at film festivals, local showing and rely on people helping share and distribute their film.
The role of this distributors is to make sure they release the film is distributed correctly to the right audience into the market to make sure that it reaches the target audience of people who are likely to watch this film. This is what Stuart Williams from the FDA video where the best form of distribution was to show screening of theatrical trailers because the distributors place films in the same genre together to reach the same target audience, along with the audience seeing the trailer in optimum conditions with dolby surround sound and high resolution big screen for the best viewing of the trailer.
CASE STUDY:
I went to the BFI website to look at the 'Tortoise in love'. This film was funded by the village of Kingston Bagpuize where it was set where almost 400 peope volunteered to make the film happen. This shows how there was a big amount of people who would have known and be interested about the film before if even started. Therefore, this can show how they would already have guaranteed views from that village who would watch the film.
When the film was going to be distributed, The producers approached the BFI's printing and advertising fund who then helped them release, fund and distribute their film. For example, the BFI P&F would help supply the venues with a copy of the film in the correct format, printing cinema-style quad posters for all venues, finding a PR company to provide support locally as well as nationally and recruiting a distribution manager to manage administer the bookings. With this funding and support Tortoise in Love was released in Leicester square simultaneously in rural committees. This was good for them because it means they don't have to spend much money on marketing their film and wont have to pay for a big distribution company.
This image shows where the film was released and the spread of how many screenings there were around the country.
Overall, all the individual screenings across the country was able to generate more income from the one big screening in Leicester Square Premiere. This was because it had a lot of media attention from the premiere so many people around the country may have heard about the film along with great responses from test screenings.
The P&A's strategy for each screening in village halls was making contact and gaining initial interest with venue and film club managers and would then make a deal where the venue would receive 35% of the receipts with a £100 minimum, however it wasn't always possible for some venues. Secondly, they would contact rural film networks and writing copies for them to send to their members. They would supply each venue with the relevant materials including serialising and tracking film prints on DVD, Blu Ray, Digibeta and DCP. Finally, they would provide each venue with a screening report so they can gather information and feedback along with documenting the audience numbers and feedback from the screenings and then send an invoice to each venue to collect the fees.
Jurassic World - 'Behind the film industry conference.
There is basic understanding of how distributors function with evidence of research into the FDA website, reference to investigating Tortoise In Love via the BFI booklet about funding its distribution through the P&A fund. Excellent Google slideshow on distribution of Jurassic World. Needs more response on the chosen distributor.
ReplyDelete