1. Who is my primary target audience?
15-29 teens and young adults both female and male who are into horror, thriller and drama films.
2. What makes my film stand out from the competition? Our film stands out with the unique story and the main character who is a controlling photographer.
3. Why should my audience watch my film? Total Film (magazine) says: "Most powerful and gripping thriller since The Shining!"
Time spent understanding my audience will help me create a profile of my ideal audience member. This information will then be useful when I create my marketing strategy.
Audiences can be segmented and defined by their GEARS
Gender
Ethnicity
Age
Region / nationality
Socio-economic group
Firstly, I have created an emaze to present my research on audience.
Secondly, this is the audience profile that i have made on Photoshop.
I investigated how professional media companies such as Bauer Media identify audiences for brands such as Kiss, the largest radio station for our target audience. Kiss reaches 400,000-700,000 people aged 15-34 on Facebook per week. This is helpful because their audience is in the same age bracket as the audience of people who would watch our film.
My research demonstrated that all products including mass media products such as print magazines and have clearly segmented and distinct audiences based on gender, age and socio-economic groups as these examples illustrate (source Bauer Media Advertising):
James has engaged well with this topic: he offers evidence of research into models of audience behaviour in an excellent and detailed Emaze; he investigated how Kiss Radio and Bauer Media identifies audience segments; and how NME profiles its audience, to produce his audience profile.
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