Pete also has a twitter account which is a good resource as well because there is tweets by him related to media and also re-tweets by media companies.
Finally, I have looked at Media Magazine and an article called Selling Youth by David Buckingham which tells us about attracting a target audience for younger people. This is a helpful tool for me because this is what my production target audience will be. For example it says, "Youth marketing strategies are
participatory: they aim to get us
involved in a dialogue, to enable
us to create and distribute our own
messages, to feel as though we are
the ones in charge."
Check your English by proof reading.
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